Privacy Policy

Last updated: Aug 11th, 2025.

At Meeru, operated by Alieke Everts, your privacy matters. This page explains what personal data we collect, how we use it, and how we keep it safe — all in clear, no-nonsense language.

By using this site, signing up for an offer, or making a purchase, you agree to the practices described here.

1. Who we are

This website is operated by:

Meeru
Alieke Everts
Drift 128
7908NP Hoogeveen
The Netherlands

For any privacy-related questions, you can reach us at: hallo@meeru.nl

2. What data we collect

We only collect the personal data you actively provide or that’s automatically collected for functionality and marketing.

This includes:

  • Your first name and email address (when you sign up for free downloads, newsletters, or contact us)

  • Your full name, address, and payment info (if you make a purchase via ThriveCart)

  • IP address and browser/device info (via tracking tools)

3. How we collect your data

We collect data through:

  • Sign-up forms (hosted via ActiveCampaign or ThriveCart)

  • Purchase forms (hosted via ThriveCart, processed via Stripe)

  • Tracking tools like Meta Pixel, Conversions API, and Hotjar — these help us understand how people use the site so we can improve the experience. (Hotjar may record things like clicks, scrolls, or page views — but it doesn’t collect personal details like your name or payment info.)

We do not currently use Google Analytics or similar analytics tools.

4. Why we collect this data

We collect your data to:

  • Deliver products or services you purchased

  • Email you relevant info or content you requested — which you can unsubscribe from with one click, anytime

  • Improve our website’s performance (via tracking pixels)

  • Show you more relevant ads (via Meta Pixel)

We only collect what’s necessary — no fluff, no selling your data to third parties.

5. Legal basis for processing (GDPR)

If you're based in the EU, we process your personal data under the following legal bases:

  • Consent — when you opt in to emails or marketing

  • Contract — when you purchase a product or service

  • Legitimate interest — for remarketing and site improvement

6. Cookies and tracking

Just like snacks keep snowboarders going, cookies help this site run smoothly.

We use cookies and similar tracking technologies to:

  • Track what pages you visit and what actions you take (via Meta Pixel and Conversions API)

  • Measure and optimize ad performance

  • Understand which offers and content perform best

  • Improve your overall experience

The tools we currently use:

  • Meta Pixel: to track visitor behavior and retarget ads on Facebook and Instagram

  • Conversions API: to help improve tracking accuracy, especially with ad blockers

  • ThriveCart: may place cookies related to checkout and purchase tracking

  • Stripe: may use cookies for fraud prevention and secure payment processing

  • Hotjar: to analyze user behavior (e.g., heatmaps, clicks, and scroll depth). Helps us improve site usability based on anonymous usage patterns.

These tools may collect data like:

  • IP address

  • Browser and device type

  • Pages viewed

  • Purchase actions (if any)

  • Referring URLs or ad clicks

If you prefer not to be tracked, you can:

  • Adjust your browser settings to block or delete cookies

  • Use tools like YourOnlineChoices.eu or optout.aboutads.info to opt out of interest-based ads

7. Who we share your data with

We only share data with the trusted third-party tools we use to operate this business:

  • ActiveCampaign – email marketing

  • ThriveCart – checkout pages

  • Stripe – payment processing

  • Meta (Facebook/Instagram) – for ad targeting and performance

These companies process your data in compliance with their own privacy standards and data protection laws.

8. How we store and protect your data

Your data is securely stored within the platforms we use (ActiveCampaign, ThriveCart, Stripe). These tools follow industry-standard security practices and encryption.

We only retain your data for as long as needed — e.g. to fulfill a purchase, deliver content, or comply with tax laws.

9. Your rights (especially if you're in the EU/EEA)

Under the GDPR, you have the right to:

  • Access your data

  • Correct your data

  • Request deletion

  • Withdraw consent at any time

  • Lodge a complaint with a supervisory authority

To exercise any of these rights, email us at hallo@meeru.nl.

10. Children’s Privacy

This site and its content are not intended for children under 18. We do not knowingly collect personal data from minors.

11. Changes to this policy

We may update this Privacy Policy from time to time. If we make any significant changes, we’ll post a notice on the site.